To bring our Scandinavian underwater realms to you – the lakes, the rivers and the seas. By making the films that have not yet been made, we will introduce you to their masters – the pike, the salmon and the cod – and to all the inhabitants in their intricate web.

OUR MISSION IS TO PUT

FISH IN FOCUS

The project Fish in Focus is aiming to build a unique archive of underwater footage, stills and facts from Scandinavian waters and turn it into new informative products such as films, articles, material for social media, lectures and more. We think preservation of these ecosystem would benefit from more knowledge about them. 1500 hours of material has been collected and sorted so far.

THE PLAN

The project started in 2018 and  since then we have built a growing archive of  footage, images and facts. But why are we doing this?

The Fish

Fish are fascinating creatures. But fish are also food, economy and ecology - fish are important! Destroying our aquatic environments, means destroying the world.

Knowledge

Worldwide as well as in Scandinavia, fish stocks are in decline. Over fishing, hydro power, industrial waste, plastic, overfertilization, climate change, poaching, to mention some of the threats. But few people are aware of the situation – because it is happening under the surface.

Awareness

Fish in Focus wants to visualize life under our Scandinavian waters. Through images we humans can more easily relate to other creatures, and hopefully also understand the importance of them. By presenting solutions to the threats – and some solutions are not even complicated – people can engage in the topic and create an opinion.

Make a Difference

Not until there is an opinion, politicians and decisionmakers take action. Action can be banning fishing on threatened fish stocks, forcing hydro power stations to let migrating fish pass safely or creating protected areas under water.

OUR TEAM

Fish in Focus consists of a head office, a group of advising experts and many skilled freelance photographers working in different areas.
Head Office
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Martin coordinates the field work, investigates new locations and develops solutions to capture the fish on film.

Martin Falklind

Executive Producer & Director of Photography
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Maria does research, writes manuscripts and organizes the practical planning of the project.

Maria Ålander

Journalist & Producer
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Anneli coordinates the project on a long-term basis. She integrates the practical work with economy and both external and internal communication.

Anneli Romany

Managing Director

GET
IN
TOUCH

Follow the development of our films on Instagram and/or Facebook.

Do you have examples of wild fish being mismanaged? Or do you have good examples of how things can be improved for wild fish?
Do not hesitate to write to us. We will answer you as soon as we can.

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