Fishing and adventure series for SVT. One of Ecofilm’s first TV productions. Martin Falklind takes Swedish young people on fishing adventures. The programs focused on sustainable sport fishing and nature tourism. The Swedish TV market at this time was not ripe for this type of adventure, or for sustainability or independent production companies for that matter. SVT allow Ecofilm to do half of the series on spec before giving in and entering as a partner. These, then genre-crossing programs, became immensely popular and set a new standard for both sport fishing and for thoughts about the environment and sustainable fishing. The expeditions went to Kenya, Malaysia, the Amazon, Namibia and Kazakhstan.